Business case


Interstat developed a creative solution of SMT (Simulated Market Test) founded on Individual Based Modeling aiming at forecasting new product predictive sales, assessing its impact on the Category as well as on the Competitors in the particular Category.


BUSINESS CASE > Marketing Mix Model

Interstat developed a full Marketing Mix Model including a Category Model, a Share Model, both Dynamic and Non Linear.

This MMM allows Simulation and ROI evaluation.


BUSINESS CASE > Application of BIG DATA to Market Research

Interstat proposes original solutions in the field of Big Data,
Big Data requires special techniques in order to specify co-occurrence,
and graphical representation such as mappings and networks.